Blue Ridge Bobcats/Hitachi Energy Arena and Pepsi Renew Partnership

Blue Ridge Bobcats/Hitachi Energy Arena and Pepsi Renew Partnership

Wytheville, VA – The Blue Ridge Bobcats, Hitachi Energy Arena, and Pepsi have entered into a new six-year agreement to continue serving Pepsi products at Hitachi Energy Arena throughout the duration of the deal.

As part of the renewed partnership, several exciting new features will debut this season:

*Pepsi VIP Area – An updated section for VIP Section season ticket holders located at the corner glass seats, complete with exclusive upgrades with new padded stools and more.

*Enhanced Pepsi Branding – Expanded Pepsi signage throughout the arena, including branding on Bobcats players pants and faceoff dots.

*Pepsi Family Four Pack – A  fan-friendly ticket and concessions package designed to bring families together at Bobcats games.

*Collaborative Marketing – Pepsi’s regional marketing team will work alongside the Bobcats to expand outreach and visibility across Southwest Virginia.

“This partnership is about more than just products—it’s about creating a better fan experience,” said Jimmy Milliken, Vice President & General Manager of the Blue Ridge Bobcats/Hitachi Energy Arena. “With Pepsi’s support, we’re able to enhance our arena, tap into their marketing, and bring new opportunities for families and fans to enjoy game nights in Wythe County.”

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About Pepsi

Pepsi is one of the world’s most iconic and recognized beverage brands, known for refreshing consumers with bold taste and innovative marketing for over a century. A flagship brand of PepsiCo, Pepsi is committed to delivering fun, engaging experiences for fans while supporting communities and partnerships across sports, music, and entertainment.